Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales
A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London
2nd Annual Event, Back By Popular Demand! 24 Brands Reveal How Can You Win In Category Management, Shopper Marketing & Channel Activation! Shape Your Shopper Strategies For 2020 With Insight-Led Trends & Results-Driven Strategies To Engage Your Customers & Drive Sales
- Current Insights Into Shopper Behaviours & Missions: Optimise your shopper marketing and channel nstrategies with real insights into purchasing drivers, trends and missions
- Insight-Led, Channel-Specific Shopper Marketing & Activation: Harness shopper data to creatively drive spend and fuel channel growth
- Propel Online Sales & Grow Brand Presence: Unlock purchasing for lucrative, sustainable and long-term e-commerce success
- Elevate In-Store Experience: Leverage in-store data and new technologies to drive footfall, increase in-store spend and shape the shopper journey
- Unmissable Retailing Insights For Strong, Collaborative Relationships: Stay ahead of the curve, construct winning proposals and foster long-term collaboration
- Capture Insights Into The Omnichannel Shopper: Accurately allocate channel investment to target, engage and win the omnichannel shopper
- The Future Of Retail – Disruption, Innovation… Opportunities? Future-proofing shopper strategies for the retail environment of tomorrow
- Translating Health, Convenience & Sustainability Macro Trends Into Action: Converting trends into winning category and shopper strategies which drive sales journey
This Shopper Insights & Behaviours & Winning Category Management Conference Also Features:
- Leading The Market With Fresh Insights & New Strategies In 1 Affordable Day!
- 24 Cross-Sector, Shopper & Category Leaders Speaking
- 9 Retailer Perspectives
- 4 Interactive, Practical Panel Discussions: Shopper Behaviour Trends, In-Store Experience, Retail Insights & Collaborations And The Future Of Retail
- 3 Macro-Trend Case Studies: Health, Sustainability & Convenience
- 7 Lunchtime Peer-To-Peer Discussions: A) Packaging B) Ratings & Reviews C) Personalisation D) Home Delivery E) Pricing & Promotions F) Private
- Label G) Demographics
- 3 Conference Chairs
- Senior-Level Networking
- Interactive Voting & Open Q&A
24 Cross-Sector Shopper & Category Professionals Share Their Unique Experiences & Fresh Insights On: Current Shopper Behaviours & Trends • Health • E-Commerce • In-Store Experience • Sustainability • Shopper Marketing & Activation • Retail Collaborations • Omnichannel Shoppers • Convenience • Future Of Retail
6 Years Of Market-Leading Leading Retail, Category & Food & Drink Conferences!
Hear What Previous Attendees Think:
Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales
A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London
Please See Below For Shopper Insights & Behaviours & Winning Category Management Conference Programme Outline. For The Full Agenda, Please Click Here >>
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome, Morning Co-Chair’s Opening Remarks
John Humphrey, Head of Group Insight, Nestlé
Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods
SHOPPER MARKETING & ACTIVATION
09.15 Insight-Led, Channel-Specific & Personalised Shopper Activation & Brand Promotion Strategy To Fuel Growth
Chris Wrighton, Category Development Controller, Premier Foods
SHOPPER SHOPPER BEHAVIOUR TRENDS - PANEL DISCUSSION & Q&A
09.30 Capitalise On Insights Into Ever-Evolving Shopper Trends, Behaviours, Purchasing Drivers & Missions: Optimise Your Shopper Marketing & Product Offerings To Influence Shopper Behaviours & Increase Spend
James Brett, Head of Shopper, Twinings
Maxime Dassonville, Global Head of Shopper & Category Development, BIC
Neil Bellamy, Category Strategy Manager, General Mills
Camilla Sheeley,Head of Innovation & Communications, Tilda Rice
Claudia Higgins, Natural Search Insight & Technology Manager, Argos
Sean McKee, Director of Ecommerce & Customer Experience, Schuh