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Group Discounts | Send 4 For The Price Of 3! 24 Shopper & Category Professionals Reveal Their Shopper-Centric, Insight-Led & Profitable Shopper Marketing, Activation & Category Management Strategies

Shopper-Centric, Insight-Led & Profitable Shopper Marketing, Activation & Category Management: Monetise Insights Into The Latest Shopper Behaviours, Missions & Trends In Convenience, Online & In-Store & Build Win-Win Retailer Relationships With Best-In-Class Channel Strategies, Category Management Execution & Exciting Shopper Marketing

A One-Day, Industry-Led Conference & Networking Event, 28th February 2019, Museum of London Docklands, London

24 Leading Shopper & Category Professionals Explore Shopper Behaviour & Mission Trends, Shopper Activation & Marketing, Convenience, Online Sales & Strategy, Retailer Insights, Shopper Research & Insight & In-Store Experience, Innovations & Tech To Drive Profit:

  1. Monetise Shifting Shopper Behaviours & Missions: Really get to grips with rapidly-changing shopper motivations and habits today to drive sales
  2. Invaluable Retailer Insights For Lucrative Win-Win Collaboration: How can you catch the retailer’s eye and build outstanding, long-lasting relationships?
  3. Stand-Out Shopper Marketing & Activation: Stand out in a competitive market with best-in-class innovative strategies
  4. Convenience Or Convenient? How can we best adapt and monetise convenience and convenient shopping in 2019?
  5. Unlock The Power Of Digital: Drive your brand presence, shopper-centricity and product visibility online to promote sales cross-channel
  6. Exploit Actionable Research & Insight For A 360 Shopper View: Unlock data to really understand your consumer, target demographics and streamline the customer journey
  7. Show-Stopping In-Store Experiences: Enhance the customer experience and boost sales with the hottest in-store tech advances, innovations and visual merchandising
  8. Join The Disruptors, Challengers & Innovators: How is the market evolving and what can we predict for the future of the industry?

Why Attend This Shopper Insights & Behaviours Conference?

  • 24 Senior, Shopper & Category Leaders Speaking In 1 Inspiring Day
  • 5 Retailer Perspectives!
  • 13 Advanced Sessions On Your Toughest Shopper & Category Management Challenges
  • Sister Conference Of The Sell-Out Food & Drink Conference Series
  • Shopper Trends & Behaviours Panel Discussion
  • Retailer Insights & Collaboration Panel Discussion
  • Shopper Activation & Shopper Marketing Panel Discussion
  • 5 Peer-To-Peer Lunchtime Discussions: A) Shopper Trends B) Health Trends C) Private Label D) Savvy Pricing & Promotions E) Discounters
  • Just 1 Day Out Of The Office
  • Open Q&A

Shopper Behaviour Trends • Shopper Missions • Retailer Insights & Collaboration • Activation & Marketing • Convenience • Online Sales & Strategy • Research & Insight • In-Store Experience • Technology • Disruptors, Challengers & Innovators

See The Programme Outline Below For The Shopper Insights & Behaviours & Winning Category Management Conference Or Click Here >>
Shopper-Centric, Insight-Led & Profitable Shopper Marketing, Activation & Category Management: Monetise Insights Into The Latest Shopper Behaviours, Missions & Trends In Convenience, Online & In-Store & Build Win-Win Retailer Relationships With Best-In-Class Channel Strategies, Category Management Execution & Exciting Shopper Marketing

08:30 Registration, Morning Coffee & Objective Setting

09:00 Morning Chair’s Opening Remarks
Daniela Busseni, Head of Category Development, Premier Foods



09:15 Monetise Rapidly-Changing Consumer Behaviours & Shopping Habits & Explore Evolving Purchasing Motivations For Ultimate Engagement, ROI & Category Success

Steven Barwell, Associate Director Category Management & Insights, Coca-Cola European Partners

Daphne Dutilleux, Retail Design & Visual Merchandising Director, L’Oréal Luxe

Farrah Mosaheb, Category Controller, Premier Foods


09:45 Revitalise Your Strategies In Line With The Latest Shopper Mission Trends For Insight-Led Channel Strategies, Elevated Sales & Brand Loyalty

Karol Czech, Head of Category Management & Shopper Insights, McCormick & Company


10:05 Hear Directly From The Retailers Themselves: Catch Their Eye, Build Rewarding Collaborative Relationships, Explore Market Shifts & Optimise Win-Win Strategies

James Moir, Managing Director, Nectar, Sainsbury's

Susan Connolly, Sales Director, Spar

10:35 Morning Refreshment Break With Informal Networking


11:05 Does The Convenience Channel Exist Anymore, Are Shoppers Moving Towards ‘Convenient’ Shopping Instead & How Can We Best Monetise Convenience In 2019?

Mark Pettigrew, Director of Store Innovation & Format, Co-operative

Case Study - Data’s Not Difficult


11:25 Driving Category Vision In Frozen & Staying Relevant To Consumers – Birds Eye Case Study

Kate Forbes, Category Director, Birds Eye


Case Study: Shopper Missions

Julian Highley, Head of Insight Delivery, Marks and Spencer


11:45 Evolving Shopper & Trade Marketing – Kerry Foods Case Study

Natasha Mosscrop, Head of Trade Marketing, Kerry Foods
Helen Foster, Head of Trade Marketing, Kerry Foods

12:05 The Next Leap In Category Management: Taking Your Category Strategy To Online Retailers

John Maltman, CEO, E Fundamentals


12:20 Execute & Engage With Show-Stopping In-Store Strategies For Enhanced Customer Experiences & Elevated Sales

Richard Hemming, Head of Category & Strategic Planning, Ginsters

12:45 Lunch & Informal Networking For Delegates, Speakers & Partners

13:25 Peer-To-Peer Discussions

A) Shopper Trends: Thomas Cropper, Managing Director, Tuk In Foods

B) Health Trends: Damien Lee, CEO & Founder, Mr Lee's Pure Foods

C) Understanding First Moments Of Truth In Store. An Exploration Of How Packaging Can Better Reflect System 1 Decision Making: Andrew Wardlaw, Director of Insight, MMR Research Worldwide

D) Savvy Pricing & Promotions

E) Discounters

F) Private Label

13:55 Afternoon Chair’s Opening Remarks


14:00 Drive Lucrative Shopper Marketing & Activation With Best-In-Class Innovative Strategies To Stand Apart From The Competition

David Webster, National Account Controller - Wholesale, Diageo

Ben Kisby, Senior Customer Manager - Fresh & Frozen, Co-operative

Further Speakers To Be Announced; Please Check The Website For Updates


14:30 Unlock The Power Of Digital For An Increased Brand Presence, Shopper-Centricity & Product Visibility To Promote Sales Cross-Channel

Jiri Zeman, Category Development Manager, Confectionary, Nestlé

14:50 Bonus Session; Reserved For Exclusive Partner. To get involved with The Shopper Insights & Behaviours Conference, please call +44 (0)20 3479 2299 or email for more details.


15:15 Shopper Missions & Convenience
Ben Kisby, Senior Customer Manager - Fresh & Frozen, Co-operative


15:35 Shopper Marketing In A Modern & Digital World
David Macklin, Global Senior Director - Customer & Category, Molson Coors

15:55 Afternoon Refreshment Break With Informal Networking


16:25 Get To Grips With Your Consumer: Draw & Exploit Actionable Insights To Optimise Your Category & Sales Strategies

Irini Komodikis, Head of Category Management UK & Ireland, AB InBev

Louise Hughes, Category Development, AB InBev


16:45 How Is The Market Evolving & How Are Shopper Habits & Category Management Likely To Shift? Predictions For The Future Of The Industry, Technological Advances & How We Can Stay Ahead Of The Game

Rob Martineau, Head of Product, Tribe

Further Speakers To Be Announced; Please Check The Website For Updates

17:15 Chair’s Closing Remarks & Official Close Of Conference

Speak, Sponsor Or Exhibit At The Shopper Insights & Behaviours & Winning Category Management Conference

Can you help shopper and category professionals achieve profitable, best-in-class growth strategies? For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Book an exhibition stand and 2 delegate passes for only £2,499. Click here to go through to the secure booking form. Stand space is limited and will be issued on a first-come, first-served basis.

Press & Media Partners For The Shopper Insights & Behaviours Conference

Click here to read The Ultimate Guide to Category Management. Unique content from speakers, containing infographics, images and videos, and a new model for approaching modern Category Management – The 7 Layered Funnell.