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1 Day To Go! How Are M&S, PepsiCo & Co-op Fuelling Profitable Shopper Marketing, Activation & Category Management With Winning Shopper Insights?

Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales

A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London

2nd Annual Event, Back By Popular Demand! 25 Brands Reveal How Can You Win In Category Management, Shopper Marketing & Channel Activation! Shape Your Shopper Strategies For 2020 With Insight-Led Trends & Results-Driven Strategies To Engage Your Customers & Drive Sales


  1. Current Insights Into Shopper Behaviours & Missions: Optimise your shopper marketing and channel strategies with real insights into purchasing drivers, trends and missions
  2. Insight-Led, Channel-Specific Shopper Marketing & Activation: Harness shopper data to creatively drive spend and fuel channel growth
  3. Propel Online Sales & Grow Brand Presence: Unlock purchasing for lucrative, sustainable and long-term e-commerce success
  4. Elevate In-Store Experience: Leverage in-store data and new technologies to drive footfall, increase in-store spend and shape the shopper journey
  5. Unmissable Retailing Insights For Strong, Collaborative Relationships: Stay ahead of the curve, construct winning proposals and foster long-term collaboration
  6. Capture Insights Into The Omnichannel Shopper: Accurately allocate channel investment to target, engage and win the omnichannel shopper
  7. The Future Of Retail – Disruption, Innovation… Opportunities? Future-proofing shopper strategies for the retail environment of tomorrow
  8. Translating Health, Convenience & Sustainability Macro Trends Into Action: Converting trends into winning category and shopper strategies which drive sales journey

The Shopper Insights & Behaviours & Winning Category Management Conference At A Glance

25

Cross-Sector Shopper & Category Leaders Speaking

9

Retailer Perspectives

98%

Satisfaction Rating

8

Advanced Topic Streams

1

Inspiring Day

This Shopper Insights & Behaviours & Winning Category Management Conference Also Features:

  • Leading The Market With Fresh Insights & New Strategies In 1 Affordable Day!
  • 25 Cross-Sector, Shopper & Category Leaders Speaking
  • 9 Retailer Perspectives
  • 4 Interactive, Practical Panel Discussions: Shopper Behaviour Trends, In-Store Experience, Retail Insights & Collaborations And The Future Of Retail
  • 3 Macro-Trend Case Studies: Health, Sustainability & Convenience
  • 7 Lunchtime Peer-To-Peer Discussions: A) Packaging B) Ratings & Reviews  C) Personalisation D) Home Delivery E) Pricing & Promotions F) Private
  •  Label G) Demographics
  • 3 Conference Chairs
  • Senior-Level Networking
  • Interactive Voting & Open Q&A

25 Cross-Sector Shopper & Category Professionals Share Their Unique Experiences & Fresh Insights On: Current Shopper Behaviours & Trends • Health • E-Commerce • In-Store Experience • Sustainability • Shopper Marketing & Activation • Retail Collaborations • Omnichannel Shoppers • Convenience • Future Of Retail

6 Years Of Market-Leading Leading Retail, Category & Food & Drink Conferences!
Hear What Previous Attendees Think:


"Very relevant, interesting and motivating."

tesco

"Good range of various category comments."

diageo

"Excellent topics, content, speakers and inspiration."

P&G

"Mix of presentations with plenty of opportunities to network."

greencore

Why Not Get Involved With The Shopper Insights & Behaviours & Winning Category Management Conference?

Can you help shopper and category professionals achieve profitable, best-in-class growth strategies? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@shopperinsightconference.com

Book an exhibition stand and two delegate passes today for just £2,499+VAT. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales

A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London

Please See Below For Shopper Insights & Behaviours & Winning Category Management Conference Programme Outline. For The Full Agenda, Please Click Here >>

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Morning Co-Chair’s Opening Remarks

John Humphrey, Head of Group Insight, Nestlé

Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

SHOPPER MARKETING & ACTIVATION

09.20 Insight-Led, Channel-Specific & Personalised Shopper Activation & Brand Promotion Strategy To Fuel Growth

Chris Wrighton, Category Development Controller, Premier Foods

 SHOPPER BEHAVIOUR TRENDS - PANEL DISCUSSION & Q&A

09.40 Capitalise On Insights Into Ever-Evolving Shopper Trends, Behaviours, Purchasing Drivers & Missions: Optimise Your Shopper Marketing & Product Offerings To Influence Shopper Behaviours & Increase Spend

James Brett, Head of Shopper, Twinings

Maxime Dassonville, Global Head of Shopper & Category Development, BIC

Neil Bellamy, Category Strategy Manager, General Mills

Sean McKee, Director of Ecommerce & Customer Experience, Schuh

 ONLINE SALES

10.10 Smarten Up On E-Commerce: Shopper-Savvy Online Strategies To Propel Sales & Grow Brand Presence

Alistair Welsby, E-Commerce National Accounts Manager, Molson Coors

 

 

 

10.00 Morning Refreshment Break With Informal Networking

 THE ONLINE SHOPPER: JOINING THE DOTS

11.00 Learn How To Supercharge Your Brand Growth Online

Karyn Mukerjee, Data Innovation Director, dunnhumby Beyond

 MACRO-TREND: HEALTH

11.15 Applied Shopper Trends: Translate Insights Into The Healthy Shopper & Health-Driven Purchasing Behaviours Into Commercially-Successful Category Management & Shopper Marketing Strategies Which Drive Sales

Gizem Donmez, Head of Global Shopper & Channel Activation, Nelsons

IMPROVE PACKAGING WITH VR & CONSUMER INSIGHTS

11.35 Creating Virtual Stores, How Eye-Tracking Is Used & The Benefits To Bringing Consumer Research In-House

John Kuijt, Senior Account Executive, esko | Brand Solutions

 IN-STORE EXPERIENCE - PANEL DISCUSSION & Q&A

11.50 Better Understand In-Store Customer Behaviours & Integrate Experience-Enhancing Technologies For Basket-Spend-Boosting In-Store Shopping

Adrian Boswell, Fresh Food Buyer - Own Bought & Concessions, Selfridges

Caroline Walsh, Head of Digital Product,Musgrave Retail Partners

 

 

James Brett, Head of Shopper, Twinings

DATA CASE STUDY WITH M&S

12.20 Data Isn’t Difficult: How To Embed Data Decisioning Into Organisations

Andrew Mann, Formerly Omnichannel Customer Director, Marks & Spencer

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners


13.40 Afternoon Chair’s Opening Remarks

Andrew Mann, Omnichannel Customer Director, Marks & Spencer

RETAIL INSIGHTS & COLLABORATIONS - PANEL DISCUSSION & Q&A

13.50 Creating Shopper-Mission-Led Category Management & Shopper Marketing Proposals Which Win Over Retailers & Encourage Buy In For Strong Retailer-Manufacturer Collaboration & Shared Vision

Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

 

 

 

Dev Mukherji, Category Management Lead, Post Office

 

 

 

David Harrison, Lead Promotional Planning Manager, Coop

Anne-Marie Byrne, Senior Multi Channel Retail Account Manager, Google

Alex Newbould, Head of Pricing Strategy, Asda

 

CBD PRODUCTS

14.20 Uncover The Truth About CBD Products’ Potential In The UK Market

Magdalena Jablkowska-Citko, Research Director, Harris Interactive

MACRO-TREND: SUSTAINABILITY

14.35 Applied Shopper Trends: How Has Catering To The Sustainable Shopper Positively Impacted Category Growth & Shopper Marketing?

Gary Seaman, Head of Category Development, RB

 

 OMNICHANNEL SHOPPER

14.55 Growing Your Brand And Optimising Purchases Across The Entire Path To Purchase

Lindsay Parry, Managing Director, Nepa UK

15.10 Afternoon Refreshment Break With Informal Networking

 FUTURE OF RETAIL - FIRESIDE CHAT

15.40 Build Your Shopper Strategy For The Next Decade In Line With Macro Shifts In Consumer Behaviours & The Future Of UK Retail

Jennifer Prior Strategic Lead, Omnichannel Retail, Google

 CLICK. COLLECT. AND CONVERT.

16.00 Maximising The Customer Experience & Sales Potential Via Disruptive Strategies

Ruth Stainton, Managing Director, TPN Marketing

Andy Stanton, Creative Director, TPN Marketing

MACRO-TREND: CONVENIENCE - DOUBLE PERSPECTIVE

16.15 Applied Shopper Trends: Convenience Vs. Convenient: Explore Opportunities In The Ever-Evolving  Convenience Channel & Mission To Deliver Easy, On-The-Go Food Offerings & Capitalise On Spend In The Convenience Store

Scott McPherson, National Account Manager Wholesale & Convenience, Nairn’s Oatcakes

 

 

16.35 The Changing Face Of Convenience & How We Can Utilise Shopper Understanding To Improve The Convenience Shopper’s Experience In-Store

Giorgos Argyropoulos, Shopper Strategy Europe & Sub-Saharan Africa, PepsiCo

 

 

 

16.55 Afternoon Chair's Closing Remarks


17.00 Official Close Of Conference

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