Shopper-Centric, Insight-Led & Profitable Shopper Marketing, Activation & Category Management: Monetise Insights Into The Latest Shopper Behaviours, Missions & Trends In Convenience, Online & In-Store & Build Win-Win Retailer Relationships With Best-In-Class Channel Strategies, Category Management Execution & Exciting Shopper Marketing
A One-Day, Industry-Led Conference & Networking Event, 28th February 2019, Museum of London Docklands, London
24 Leading Shopper & Category Professionals Explore Shopper Behaviour & Mission Trends, Shopper Activation & Marketing, Convenience, Online Sales & Strategy, Retailer Insights, Shopper Research & Insight & In-Store Experience, Innovations & Tech To Drive Profit:
- Monetise Shifting Shopper Behaviours & Missions: Really get to grips with rapidly-changing shopper motivations and habits today to drive sales
- Invaluable Retailer Insights For Lucrative Win-Win Collaboration: How can you catch the retailer’s eye and build outstanding, long-lasting relationships?
- Stand-Out Shopper Marketing & Activation: Stand out in a competitive market with best-in-class innovative strategies
- Convenience Or Convenient? How can we best adapt and monetise convenience and convenient shopping in 2019?
- Unlock The Power Of Digital: Drive your brand presence, shopper-centricity and product visibility online to promote sales cross-channel
- Exploit Actionable Research & Insight For A 360 Shopper View: Unlock data to really understand your consumer, target demographics and streamline the customer journey
- Show-Stopping In-Store Experiences: Enhance the customer experience and boost sales with the hottest in-store tech advances, innovations and visual merchandising
- Join The Disruptors, Challengers & Innovators: How is the market evolving and what can we predict for the future of the industry?
Why Attend This Shopper Insights & Behaviours Conference?
- 24 Senior, Shopper & Category Leaders Speaking In 1 Inspiring Day
- 5 Retailer Perspectives!
- 13 Advanced Sessions On Your Toughest Shopper & Category Management Challenges
- Sister Conference Of The Sell-Out Food & Drink Conference Series
- Shopper Trends & Behaviours Panel Discussion
- Retailer Insights & Collaboration Panel Discussion
- Shopper Activation & Shopper Marketing Panel Discussion
- 5 Peer-To-Peer Lunchtime Discussions: A) Shopper Trends B) Health Trends C) Private Label D) Savvy Pricing & Promotions E) Discounters
- Just 1 Day Out Of The Office
- Open Q&A
Shopper Behaviour Trends • Shopper Missions • Retailer Insights & Collaboration • Activation & Marketing • Convenience • Online Sales & Strategy • Research & Insight • In-Store Experience • Technology • Disruptors, Challengers & Innovators
See The Programme Outline Below For The Shopper Insights & Behaviours & Winning Category Management Conference Or Click Here >>
Shopper-Centric, Insight-Led & Profitable Shopper Marketing, Activation & Category Management: Monetise Insights Into The Latest Shopper Behaviours, Missions & Trends In Convenience, Online & In-Store & Build Win-Win Retailer Relationships With Best-In-Class Channel Strategies, Category Management Execution & Exciting Shopper Marketing
08:30 Registration, Morning Coffee & Objective Setting
09:00 Morning Chair’s Opening Remarks
Daniela Busseni, Head of Category Development, Premier Foods
SHOPPER BEHAVIOURS TRENDS - PANEL DISCUSSION & Q&A
09:15 Monetise Rapidly-Changing Consumer Behaviours & Shopping Habits & Explore Evolving Purchasing Motivations For Ultimate Engagement, ROI & Category Success
Steven Barwell, Associate Director Category Management & Insights, Coca-Cola European Partners
Daphne Dutilleux, Retail Design & Visual Merchandising Director, L’Oréal Luxe
Farrah Mosaheb, Category Controller, Premier Foods
SHOPPER MISSIONS
09:45 Revitalise Your Strategies In Line With The Latest Shopper Mission Trends For Insight-Led Channel Strategies, Elevated Sales & Brand Loyalty
Karol Czech, Head of Category Management & Shopper Insights, McCormick & Company
RETAILER INSIGHTS & COLLABORATION - PANEL DISCUSSION & Q&A
10:05 Hear Directly From The Retailers Themselves: Catch Their Eye, Build Rewarding Collaborative Relationships, Explore Market Shifts & Optimise Win-Win Strategies
James Moir, Managing Director, Nectar, Sainsbury's
Susan Connolly, Sales Director, Spar
10:35 Morning Refreshment Break With Informal Networking
CONVENIENCE
11:05 Does The Convenience Channel Exist Anymore, Are Shoppers Moving Towards ‘Convenient’ Shopping Instead & How Can We Best Monetise Convenience In 2019?
Mark Pettigrew, Director of Store Innovation & Format, Co-operative
Case Study - Data’s Not Difficult
CASE STUDY
11:25 Driving Category Vision In Frozen & Staying Relevant To Consumers – Birds Eye Case Study
Kate Forbes, Category Director, Birds Eye
BONUS CASE STUDY
Case Study: Shopper Missions
Julian Highley, Head of Insight Delivery, Marks and Spencer
EVOLVING SHOPPER & TRADE MARKETING
11:45 Evolving Shopper & Trade Marketing – Kerry Foods Case Study
Natasha Mosscrop, Head of Trade Marketing, Kerry Foods
Helen Foster, Head of Trade Marketing, Kerry Foods
12:05 The Next Leap In Category Management: Taking Your Category Strategy To Online Retailers
John Maltman, CEO, E Fundamentals
IN-STORE EXPERIENCE
12:20 Execute & Engage With Show-Stopping In-Store Strategies For Enhanced Customer Experiences & Elevated Sales
Richard Hemming, Head of Category & Strategic Planning, Ginsters
12:45 Lunch & Informal Networking For Delegates, Speakers & Partners
13:25 Peer-To-Peer Discussions
A) Shopper Trends: Thomas Cropper, Managing Director, Tuk In Foods
B) Health Trends: Damien Lee, CEO & Founder, Mr Lee's Pure Foods
C) Understanding First Moments Of Truth In Store. An Exploration Of How Packaging Can Better Reflect System 1 Decision Making: Andrew Wardlaw, Director of Insight, MMR Research Worldwide
D) Savvy Pricing & Promotions
E) Discounters
F) Private Label
13:55 Afternoon Chair’s Opening Remarks
SHOPPER ACTIVATION & SHOPPER MARKETING - PANEL DISCUSSION & Q&A
14:00 Drive Lucrative Shopper Marketing & Activation With Best-In-Class Innovative Strategies To Stand Apart From The Competition
David Webster, National Account Controller - Wholesale, Diageo
Ben Kisby, Senior Customer Manager - Fresh & Frozen, Co-operative
Further Speakers To Be Announced; Please Check The Website For Updates
ONLINE SALES & STRATEGY
14:30 Unlock The Power Of Digital For An Increased Brand Presence, Shopper-Centricity & Product Visibility To Promote Sales Cross-Channel
Jiri Zeman, Category Development Manager, Confectionary, Nestlé
14:50 Bonus Session; Reserved For Exclusive Partner. To get involved with The Shopper Insights & Behaviours Conference, please call +44 (0)20 3479 2299 or email partner@shopperinsightconference.com for more details.
SHOPPER MISSIONS & CONVENIENCE CASE STUDY
15:15 Shopper Missions & Convenience
Ben Kisby, Senior Customer Manager - Fresh & Frozen, Co-operative
SHOPPER MARKETING
15:35 Shopper Marketing In A Modern & Digital World
David Macklin, Global Senior Director - Customer & Category, Molson Coors
15:55 Afternoon Refreshment Break With Informal Networking
RESEARCH & INSIGHT
16:25 Get To Grips With Your Consumer: Draw & Exploit Actionable Insights To Optimise Your Category & Sales Strategies
Irini Komodikis, Head of Category Management UK & Ireland, AB InBev
Louise Hughes, Category Development, AB InBev
DISRUPTORS, CHALLENGERS & INNOVATORS - PANEL DISCUSSION & Q&A
16:45 How Is The Market Evolving & How Are Shopper Habits & Category Management Likely To Shift? Predictions For The Future Of The Industry, Technological Advances & How We Can Stay Ahead Of The Game
Rob Martineau, Head of Product, Tribe
Further Speakers To Be Announced; Please Check The Website For Updates
17:15 Chair’s Closing Remarks & Official Close Of Conference
Speak, Sponsor Or Exhibit At The Shopper Insights & Behaviours & Winning Category Management Conference
Can you help shopper and category professionals achieve profitable, best-in-class growth strategies? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@shopperinsightconference.com
Book an exhibition stand and 2 delegate passes for only £2,499. Click here to go through to the secure booking form. Stand space is limited and will be issued on a first-come, first-served basis.
Press & Media Partners For The Shopper Insights & Behaviours Conference
Click here to read The Ultimate Guide to Category Management. Unique content from speakers, containing infographics, images and videos, and a new model for approaching modern Category Management – The 7 Layered Funnell.