Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales
A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London
2nd Annual Event, Back By Popular Demand! 22 Brands Reveal How Can You Win In Category Management, Shopper Marketing & Channel Activation! Shape Your Shopper Strategies For 2020 With Insight-Led Trends & Results-Driven Strategies To Engage Your Customers & Drive Sales
- Current Insights Into Shopper Behaviours & Missions: Optimise your shopper marketing and channel strategies with real insights into purchasing drivers, trends and missions
- Insight-Led, Channel-Specific Shopper Marketing & Activation: Harness shopper data to creatively drive spend and fuel channel growth
- Propel Online Sales & Grow Brand Presence: Unlock purchasing for lucrative, sustainable and long-term e-commerce success
- Elevate In-Store Experience: Leverage in-store data and new technologies to drive footfall, increase in-store spend and shape the shopper journey
- Unmissable Retailing Insights For Strong, Collaborative Relationships: Stay ahead of the curve, construct winning proposals and foster long-term collaboration
- Capture Insights Into The Omnichannel Shopper: Accurately allocate channel investment to target, engage and win the omnichannel shopper
- The Future Of Retail – Disruption, Innovation… Opportunities? Future-proofing shopper strategies for the retail environment of tomorrow
- Translating Health, Convenience & Sustainability Macro Trends Into Action: Converting trends into winning category and shopper strategies which drive sales journey
The Shopper Insights & Behaviours & Winning Category Management Conference At A Glance
22
Cross-Sector Shopper & Category Leaders Speaking
9
Retailer Perspectives
98%
Satisfaction Rating
8
Advanced Topic Streams
1
Inspiring Day
This Shopper Insights & Behaviours & Winning Category Management Conference Also Features:
- Leading The Market With Fresh Insights & New Strategies In 1 Affordable Day!
- 22 Cross-Sector, Shopper & Category Leaders Speaking
- 9 Retailer Perspectives
- 4 Interactive, Practical Panel Discussions: Shopper Behaviour Trends, In-Store Experience, Retail Insights & Collaborations And The Future Of Retail
- 3 Macro-Trend Case Studies: Health, Sustainability & Convenience
- 7 Lunchtime Peer-To-Peer Discussions: A) Packaging B) Ratings & Reviews C) Personalisation D) Home Delivery E) Pricing & Promotions F) Private
- Label G) Demographics
- 3 Conference Chairs
- Senior-Level Networking
- Interactive Voting & Open Q&A
22 Cross-Sector Shopper & Category Professionals Share Their Unique Experiences & Fresh Insights On: Current Shopper Behaviours & Trends • Health • E-Commerce • In-Store Experience • Sustainability • Shopper Marketing & Activation • Retail Collaborations • Omnichannel Shoppers • Convenience • Future Of Retail
6 Years Of Market-Leading Leading Retail, Category & Food & Drink Conferences!
Hear What Previous Attendees Think:
"Very relevant, interesting and motivating."
"Good range of various category comments."
"Excellent topics, content, speakers and inspiration."
"Mix of presentations with plenty of opportunities to network."
Why Not Get Involved With The Shopper Insights & Behaviours & Winning Category Management Conference?
Can you help shopper and category professionals achieve profitable, best-in-class growth strategies? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@shopperinsightconference.com
Book an exhibition stand and two delegate passes today for just £2,499+VAT. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales
A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London
Please See Below For Shopper Insights & Behaviours & Winning Category Management Conference Programme Outline. For The Full Agenda, Please Click Here >>
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome, Morning Co-Chair’s Opening Remarks
John Humphrey, Head of Group Insight, Nestlé
Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods
SHOPPER MARKETING & ACTIVATION
09.15 Insight-Led, Channel-Specific & Personalised Shopper Activation & Brand Promotion Strategy To Fuel Growth
Chris Wrighton, Category Development Controller, Premier Foods
SHOPPER BEHAVIOUR TRENDS - PANEL DISCUSSION & Q&A
09.30 Capitalise On Insights Into Ever-Evolving Shopper Trends, Behaviours, Purchasing Drivers & Missions: Optimise Your Shopper Marketing & Product Offerings To Influence Shopper Behaviours & Increase Spend
James Brett, Head of Shopper, Twinings
Maxime Dassonville, Global Head of Shopper & Category Development, BIC
Neil Bellamy, Category Strategy Manager, General Mills
Sean McKee, Director of Ecommerce & Customer Experience, Schuh
CASE STUDY
10.00 Case Study From dunnhumby Beyond
Karyn Mukerjee, Data Innovation Director, dunnhumby Beyond
10.30 Morning Refreshment Break With Informal Networking
MACRO-TREND: HEALTH
11.00 Applied Shopper Trends: Translate Insights Into The Healthy Shopper & Health-Driven Purchasing Behaviours Into Commercially-Successful Category Management & Shopper Marketing Strategies Which Drive Sales
Gizem Donmez, Head of Global Shopper & Channel Activation, Nelsons
ONLINE SALES
11.20 Smarten Up On E-Commerce: Shopper-Savvy Online Strategies To Propel Sales & Grow Brand Presence
Alistair Welsby, E-Commerce National Accounts Manager, Molson Coors
IN-STORE EXPERIENCE - PANEL DISCUSSION & Q&A
11.50 Better Understand In-Store Customer Behaviours & Integrate Experience-Enhancing Technologies For Basket-Spend-Boosting In-Store Shopping
Adrian Boswell, Fresh Food Buyer - Own Bought & Concessions, Selfridges
Caroline Walsh, Head of Digital Product,Musgrave Retail Partners
Stephanie Bamsey, Head of Marketing, Arcadia
James Brett, Head of Shopper, Twinings
DATA CASE STUDY WITH M&S
12.20 Data Isn’t Difficult: How To Embed Data Decisioning Into Organisations
Andrew Mann, Omnichannel Customer Director, Marks & Spencer
12.40 Lunch & Informal Networking For Speakers, Delegates & Partners
INFORMAL PEER-TO-PEER DISCUSSIONS
13.10 Informal Peer-To-Peer Discussions
A) Packaging B) Ratings & Reviews C) Personalisation D) Home Delivery E) Pricing & Promotions F) Private Label G) Demographics
13.40 Afternoon Chair’s Opening Remarks
Andrew Mann, Omnichannel Customer Director, Marks & Spencer
RETAIL INSIGHTS & COLLABORATIONS - PANEL DISCUSSION & Q&A
13.50 Creating Shopper-Mission-Led Category Management & Shopper Marketing Proposals Which Win Over Retailers & Encourage Buy In For Strong Retailer-Manufacturer Collaboration & Shared Vision
Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods
Dev Mukherji, Category Management Lead, Post Office
David Harrison, Lead Promotional Planning Manager, Coop
Anne-Marie Byrne, Senior Multi Channel Retail Account Manager, Google
Alex Newbould, Head of Pricing Strategy, Asda
MACRO-TREND: SUSTAINABILITY
14.20 Applied Shopper Trends: How Has Catering To The Sustainable Shopper Positively Impacted Category Growth & Shopper Marketing?
Gary Seaman, Head of Category Development, RB
14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@shopperinsightconference.com.
OMNICHANNEL SHOPPER
15.10 Insights Into The Omnichannel Shopper To Correctly Determine Channel Investment Across Your Brand To Boost Sales
Speaker To Be Confirmed. Please Check The Website For Updates.
15.30 Afternoon Refreshment Break With Informal Networking
MACRO-TREND: CONVENIENCE - DOUBLE PERSPECTIVE
16.00 Applied Shopper Trends: Convenience Vs. Convenient: Explore Opportunities In The Ever-Evolving Convenience Channel & Mission To Deliver Easy, On-The-Go Food Offerings & Capitalise On Spend In The Convenience Store
16.00 Perspective One
Scott McPherson, National Account Manager Wholesale & Convenience, Nairn’s Oatcakes
16.15 Perspective Two
Giorgos Argyropoulos, Shopper Strategy Europe & Sub-Saharan Africa, PepsiCo
MACRO-TREND: CONVENIENCE - DOUBLE PERSPECTIVE
16.30 Build Your Shopper Strategy For The Next Decade In Line With Macro Shifts In Consumer Behaviours & The Future Of UK Retail
Stephanie Bamsey, Head of Marketing, Arcadia
Jennifer Prior, Strategic Lead, Omnichannel Retail, Google
17.00 Chair’s Closing Remarks & Official Close Of Conference
