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23 Brands Reveal How To Unlock The Power Of Digitally-Savvy Shoppers Online! Turn Tough Covid-19 Lessons Into Winning Shopper Strategies For A New Reality In 2021! Book Your Virtual Pass Before Tomorrow For Just £279!

Shopper-Centric, Insight-Led & Profitable Shopper Marketing & Category Management
Drive Growth With Insights Into The Latest Changed Shopper Behaviours, Channel Shifts & Online Innovations • Recession-Proof Your Category Management Strategies For Win-Win Retailer Relationships, Online Success & Optimised In-Store Experiences • Boost Conversions With Engaging Shopper Marketing, Activation & Comms. A One-Day, Brand-Led Virtual Conference & Networking Event, 24th February 2021, Online. Already Attending? Find out more about our virtual platform here.

23 Brand-Side Shopper & Category Leaders | 5 Retailer Perspectives | 1 Affordable Day

23 Brand-Side Shopper & Category Leaders Share Up-To-Date Shopper & Channel Trends, Commercially-Successful Online Tactics, Stand-Out Shopper Activation & Marketing, Retailer Insights, New Digital Business Models, Recession-Proof Strategies, Savvy Data Insights & Exciting In-Store Experiences To Engage Shoppers & Drive Incremental Growth

  1. What Is The “New Normal” Of Shopper Behaviour? The latest insights into rapidly-changing shopper behaviours, motivations, habits and trends today
  2. Unlock The Power Of Digitally-Savvy Shoppers Online: Increase online sales and brand presence in a digital world
  3. Convenience, Main Estate, Discounters… Invest in the right channel strategies with up-to-date insights on the latest channel shifts and trends
  4. Stand-Out Shopper Marketing & Activation: Dedicated advice clinics on next-level shopper engagement, comms and activation tactics
  5. Drive Growth Through A Recession: Recession-proof pricing, promotion and resourcing for tough economic times
  6. Business-Critical Retailer Insights For Winning Collaborations: Understand what retailers are looking for now and foster long-term, profitable retailer-manufacturer relationships
  7. Innovations, Disruptors & Challengers: From subscription models to direct-to-consumer, understand the latest digital innovations to boost your e-commerce strategy
  8. Effectively Action Data & Insights: Drive real business impact with rich data and insights to form a 360 picture of your shopper
  9. Outstanding In-Store Experiences: Create a seamless, exciting retail experience that doesn’t compromise on safety guidelines for increased in-store spend
  10. Sustainability, Health, Working From Home… Discuss the latest macro trends impacting shopper behaviours to truly get in sync with your consumer

Kirsty Watts_General Mills_Speaker comments box_V3-01

PLUS! What's New At The 3rd Annual Shopper Insights & Behaviours & Winning Category Management Conference?

  • 3 Years Of Fresh Insights - New Case Studies & Innovations!
  • Brand New Speaker Line-Up Featuring Industry-Leading Brands Including Sainsbury's, Connelly Spar, Co-op, Post Office, Diageo & Many More!
  • Back Year After Year Due To Popular Demand!
  • In-Depth Insight Into E-Commerce Trends
  • Recession-Proofing Strategies
  • Quick-Fire Shopper Activation & Shopper Marketing Advice Clinics
  • Interactive Hot Topic Panel Debates
  • 7 Macro-Trend Breakout Discussions: A) Sustainability B) Health C) Gen Z D) Working From Home F) Locals & Independents G) Convenience H) Staying True To Brand

You'll be in safe hands. Here's what previous attendees of our Shopper Insights & Behaviours Conference have to say:

'Very relevant, interesting and motivating.' Tesco

'Excellent topics, content, speakers and inspiration.’ Procter & Gamble

‘Shared learnings and best practice. Good focus on innovation and how to win!’
Kerry Foods

This Is Your Unique Opportunity To Get Involved In Europe's 3rd Annual Shopper Insights & Behaviours Conference!

Can You Help Shopper & Category Professionals Achieve Profitable Growth?

For more information on how to speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email

'Relevant topics and delegates.'

'Very well organised. Great venue.
Very professional and collaborative.'

'Good opportunity to meet with relevant delegates in one-to-one meetings.'

1 Inspiring Day. Shopper, Marketing & Category Directors From Industry-Leading Brands Address Your Toughest Challenges: Changing Shopper Behaviour Trends • Winning Online • Recession Proofing • Channel Strategies • E-Commerce Challengers & Disruptors • Actioning Data & Insights • Retailer Insights & Collaborations • Shopper Marketing & Activation • Optimising In-Store Experiences • Macro Shopper Trends Breakouts

How Does The Virtual Shopper Insights & Behaviours & Winning Category Management Conference Work?

It’s easy! All you need is internet access and a password which we will provide. No need to download any specific software or apps. In the comfort of your own surroundings, you will be able to:

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Shopper-Centric, Insight-Led & Profitable Shopper Marketing & Category Management
Drive Growth With Insights Into The Latest Changed Shopper Behaviours, Channel Shifts & Online Innovations • Recession-Proof Your Category Management Strategies For Win-Win Retailer Relationships, Online Success & Optimised In-Store Experiences • Boost Conversions With Engaging Shopper Marketing, Activation & Comms. A One-Day, Brand-Led Virtual Conference & Networking Event, 24th February 2021, online.

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs' Opening Remarks

Kirsty Watts, Head of Category, General Mills

Liz Forte, Marketing Health & Wellness Director, Compass Group UK&I

Changing Shopper Behaviour Trends - Thought Leaders | Panel Discussion & Q&A

09.20 What Do Shoppers Want Today? Get To Grips With Post-COVID Shopper Trends & How To Capitalise On Them For Increased Engagement, Growth & Category Success

  • From online shopping to shopping local when working from home, which “new normal” trends are here to stay?
  • How have shopper missions changed since COVID-19? Ensure you are making the most the most of each and every mission with the latest insights into shopper habits, motivations and purchasing behaviours
  • Drive incremental growth with effective product range, shopper marketing and NPD strategies which fully reflect consumer expectations and mindsets

Richard Dennett, Category Buying Manager, Co-op Food

Anjelica Shirrefs, Senior Shopper Insights Manager, L’Oréal UKI

Susan Connolly, Sales Director, Connolly Spar

Anne Claypole, Category Controller, Kopparberg UK

Winning Online | Double Perspective

09.50 Unlock The Power Of Effective E-commerce: Successful Online Strategies & Retailer Collaborations For Next-Level Online Sales In A Digital World

  • Content, pricing, SEO, promotions: ensure the basics are on point! What simple steps can you take to up your e-commerce game, to increase online sales and brand presence?
  • Mapping out the online shopper journey: how do they come to their end purchase decision and what can you do to ensure your product is chosen?
  • Effectively collaborate with retailers to ensure the e-commerce experience is exciting and seamless to keep shoppers coming back time and time again

09.50 Perspective One
Mario Tarantino, Senior E-commerce Manager, Huel

10.10 Perspective Two
Alistair Welsby, E-commerce National Accounts Manager, Molson Coors

10.30 Morning Refreshment Break With Informal Networking

Recession Proofing | 2020 Lessons Learnt

11.00 Savvy Pricing, Promotion & Resourcing Strategies To Survive Tough Times & Continue To Drive Sales During A Recession

  • With shoppers chasing real value, recession-proof your pricing, promotions and margin strategies to stay one step ahead of the price war
  • Whether it is cutting discretionary spending or trading down to own label: where and how will shoppers shop during a recession?
  • Taking learnings from the 2008 recession: which categories generally fare better? How much will consumers be willing to spend?

Richard Hemming, Head of Category Planning, Ginsters

Channel Strategies

11.20 Re-Examine Your Channel Strategies Following The COVID-19 Retailing Revolution: Which Channels Should Be Invested In To Boost Offline Sales?

  • We’ve seen a huge increase in online, but the other channels are not dead! Ensure you are still capitalising on every opportunity with the right product, at the right time, through the right channel
  • Revisiting your existing channels to assess the role each plays – and where are the opportunities to take advantage of new channels?
  • Does where customers browse accurately reflect where they’re willing to make a purchase?

Graham Johnston, Head of Omnichannel, Three UK

11.40 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Peer-To-Peer Informal Breakout Discussions

A) Sustainability
James Howes, Customer Category Development Controller, Mondelēz International

B) Staying True To Brand
Anne Rees, Buyer (Fruit & Veg/Flower & Garden), Abel & Cole

C) Wellbeing
The importance of nutrition and routine, productivity hacks in the workplace to beat procrastination and have more time benefiting your overall wellbeing.
Claire Hughes, National Account Manager, Groupe Bel

D) Working From Home

E) Gen Z

F) Locals & Independents

G) Convenience

12.30 Lunch & Informal Networking For Speakers, Delegates & Partner

13.30 Afternoon Co-Chairs’ Opening Remarks
Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

Graham Johnston, Head of Omnichannel, Three UK

E-commerce Challengers & Disruptors | Digital Acceleration

13.40 Don’t Get Left Behind! Update Business Models With New E-commerce Innovations To Impress The Digitally-Savvy Shopper, Increase Brand Presence & Drive Online Sales

  • From online subscriptions to smart homes, where do the untapped opportunities lie in the digital world?
  • How do consumers shop on a mobile and through social media? Ensure your E-commerce experience is fully optimised for mobile users to drive sales in an under-utilised area
  • What does the future hold for direct-to-consumer? How can you unlock opportunities with this exciting business model?
  • Amazon, subscription boxes and back to the butchers: assess the long-term impact of emerging channels on market share to find your niche

Benjamin Smith, Senior National Account Manager E-Commerce, Slimfast UK

Mario Tarantino, Senior E-commerce Manager, Huel

Alex Wright, Co-Founder, Dash Water

Oliver Tucker, E-Commerce Channel Controller, Bayer

Actioning Data & Insights

14.10 Effectively Collect & Leverage Data For Next-Level Shopper Insights To Truly Engage & Drive Real Business Impact

  • Back to square one! Harness data across rich sources and avoid siloed information for a multifaceted view of the consumer
  • With shopper behaviours changing on the daily, how can you interpret truly valuable insights to form a picture of current missions, drivers and habits?
  • Who is providing the best insights? Make sure you are picking the best provider for your needs and work collaboratively towards business goals

Ellie Donaldson, Shopper Insight Lead, Diageo

TPN Case Study

14.30 TPN Case Study

Ruth Stainton, Managing Director, TPN Retail

Andy Stanton, Creative Director, TPN Retail

Shopper Marketing & Activation

14.45 When Every Penny Counts: Cost-Effectively Reconstruct Shopper Marketing Strategies For 2021 To Invigorate Shopper Activation & Boost Spend On Every Channel

  • When the channels have changed... tap into new missions and mindsets to construct fit-for-future shopper activation strategies which seize every opportunity to boost basket spend
  • Collaborate with retailers to effectively implement shopper activation and marketing for increased sales and win-win partnerships
  • From ads and comms to instore and POS: how can you deliver stand-out shopper marketing and activation on a shoestring budget?
  • What are the opportunities to turn one-time wins and small profits into real sustainable growth?

Nicola Matthews, Countess of Cocoa / UK Marketing Manager, Tony's Chocolonely

Quantic Group Case Study

15.05 How Has COVID-19 Impacted Your Shoppers? Is Your Category Strategy Still Fully Match Fit?

  • COVID-19 has impacted all our lives but how many of the trends predicted during lockdown do we still see as relevant today?
  • How do you take these into account when re-shaping a 3-5 year category strategy?
  • Which drivers are positively or negatively impacted and how do you go about assessing this?

Duncan MacConnol, Quantic Joint Managing Director, The Quantic Group Ltd.

Steve Hildebrand, Quantic Director of Consulting, The Quantic Group Ltd.

15.20 Afternoon Refreshment Break With Informal Networking

Shopper Activation Advice Clinic

Quick Fire Advice To Perfect Your Shopper Activation With Targeted, Insight-Led Strategies

Kim D'Arcy, Cross Category Insight & Activation Manager, Mondelēz International

Optimising In-Store Experiences

15.50 Elevate In-Store Experiences Without Compromising On Safety To Drive Footfall & Increase In-Store Spend

  • It’s all about the experience! Leverage new technology to keep in-store exciting with experiential retail ideas
  • Shoppers need to feel safe and secure: quick tips to create positive in-store experiences without compromising on COVID-19 guidelines
  • We may be stuck in one-way systems for a while, but there are still opportunities!
  • Ensure planograms and POS strategies remain shopper-centric to increase instore spend and impulse buys

Lauren Cussen, Shopper Activations Manager, Heineken Ireland Ltd

Sustainability Case Study

16.10 Sustainability Case Study

Alex Wright, Co-Founder, Dash Water

360° Shopper Strategies

16.30 From Product & Packaging To Retailer Collaboration, Deliver Category Driven & Shopper-Led Strategies Which Tick Every Box!

  • Consumer and shopper psychology is evolving: how do we remain relevant with 360° insights into what our target market want most, and how do we deliver to make our products the consumer go-to?
  • When you’ve got a unique offering, how can you promote your product most effectively to shoppers?
  • The retail market is changing: demonstrate value-added to retailers and consider the best customers to drive your market share
  • How have shopper behaviours evolved during COVID? What can we do to be agile and pivot the company to best serve the market of today?

Lynda Magee, Vice President of Commercial for UK & Ireland, WaterWipes 

Retailer Insights & Collaborations | Q&A & Panel Discussion

16.50 Encourage Successful Retailer-Manufacturer Working Relationships With Next-Level Category Leadership For Long-Term, Profitable Collaborations

  • What are retailers looking for when it comes to best-in-class category management and shopper strategies?
  • With so much competition, how can you ensure your category is indispensable to retailers?
  • It’s all well and good knowing the trends, but how can you ensure an insight-led approach lands well with retailers?
  • Reflecting and taking learnings for the future: what makes a sustainable partnership work?

Richard Hodges, Head Of Sales & Wholesale Buying, Sainsbury's

Dev Mukherji, Category Management Lead, Post Office

17.10 Co-Chairs’ Closing Remarks & Official Close Of Conference


Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to