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We Hope You Enjoyed The Shopper Insights & Behaviours & Winning Category Management Conference

Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales

A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London

2nd Annual Event, Back By Popular Demand! 24 Brands Reveal How Can You Win In Category Management, Shopper Marketing & Channel Activation! Shape Your Shopper Strategies For 2020 With Insight-Led Trends & Results-Driven Strategies To Engage Your Customers & Drive Sales

  1. Current Insights Into Shopper Behaviours & Missions: Optimise your shopper marketing and channel nstrategies with real insights into purchasing drivers, trends and missions
  2. Insight-Led, Channel-Specific Shopper Marketing & Activation: Harness shopper data to creatively drive spend and fuel channel growth
  3. Propel Online Sales & Grow Brand Presence: Unlock purchasing for lucrative, sustainable and long-term e-commerce success
  4. Elevate In-Store Experience: Leverage in-store data and new technologies to drive footfall, increase in-store spend and shape the shopper journey
  5. Unmissable Retailing Insights For Strong, Collaborative Relationships: Stay ahead of the curve, construct winning proposals and foster long-term collaboration
  6. Capture Insights Into The Omnichannel Shopper: Accurately allocate channel investment to target, engage and win the omnichannel shopper
  7. The Future Of Retail – Disruption, Innovation… Opportunities? Future-proofing shopper strategies for the retail environment of tomorrow
  8. Translating Health, Convenience & Sustainability Macro Trends Into Action: Converting trends into winning category and shopper strategies which drive sales journey

This Shopper Insights & Behaviours & Winning Category Management Conference Also Features:

  • Leading The Market With Fresh Insights & New Strategies In 1 Affordable Day!
  • 24 Cross-Sector, Shopper & Category Leaders Speaking
  • 9 Retailer Perspectives
  • 4 Interactive, Practical Panel Discussions: Shopper Behaviour Trends, In-Store Experience, Retail Insights & Collaborations And The Future Of Retail
  • 3 Macro-Trend Case Studies: Health, Sustainability & Convenience
  • 7 Lunchtime Peer-To-Peer Discussions: A) Packaging B) Ratings & Reviews  C) Personalisation D) Home Delivery E) Pricing & Promotions F) Private
  •  Label G) Demographics
  • 3 Conference Chairs
  • Senior-Level Networking
  • Interactive Voting & Open Q&A

24 Cross-Sector Shopper & Category Professionals Share Their Unique Experiences & Fresh Insights On: Current Shopper Behaviours & Trends • Health • E-Commerce • In-Store Experience • Sustainability • Shopper Marketing & Activation • Retail Collaborations • Omnichannel Shoppers • Convenience • Future Of Retail

6 Years Of Market-Leading Leading Retail, Category & Food & Drink Conferences!
Hear What Previous Attendees Think:


Fuel Growth With Winning Shopper Insights For Profitable Shopper Marketing, Activation & Category Management: Monetise Omnichannel Shopper Trends, Behaviours & Missions For Commercially-Successful Channel Strategies, Category Management & Shopper Marketing & Win-Win Retailer-Manufacturer Relationships Which Boost Online & In-Store Engagement & Sales

A One-Day, Brand-Led Conference & Networking Event, 26th February 2020, Cavendish Conference Centre, Central London

Please See Below For Shopper Insights & Behaviours & Winning Category Management Conference Programme Outline. For The Full Agenda, Please Click Here >> 

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Morning Co-Chair’s Opening Remarks

John Humphrey, Head of Group Insight, Nestlé

Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

SHOPPER MARKETING & ACTIVATION

09.15 Insight-Led, Channel-Specific & Personalised Shopper Activation & Brand Promotion Strategy To Fuel Growth

Chris Wrighton, Category Development Controller, Premier Foods

SHOPPER SHOPPER BEHAVIOUR TRENDS - PANEL DISCUSSION & Q&A

09.30 Capitalise On Insights Into Ever-Evolving Shopper Trends, Behaviours, Purchasing Drivers & Missions: Optimise Your Shopper Marketing & Product Offerings To Influence Shopper Behaviours & Increase Spend

James Brett, Head of Shopper, Twinings

Maxime Dassonville, Global Head of Shopper & Category Development, BIC

Neil Bellamy, Category Strategy Manager, General Mills

Camilla Sheeley,Head of Innovation & Communications, Tilda Rice

Claudia Higgins, Natural Search Insight & Technology Manager, Argos

Sean McKee, Director of Ecommerce & Customer Experience, Schuh