Brand Nudge is the cutting edge Retail Data and Digital Shelf Insights platform powering the growth of Brands and Retailers alike.
Designed by CPG Industry leaders, Brand Nudge harnesses the power of precision data, proprietary AI technology and sleek, beautiful software allowing users to quickly access the insights that create value. Brand Nudge data powers decision making across many of the World’s leading CPG organisations empowering Pricing, Revenue Growth, Category Management and Ecommerce optimisation workstreams.
In the rapidly changing world of multi-channel digital commerce, Brand Nudge places leading performance indicators for all key retailers directly at your fingertips allowing you to not just sit on the Digital Shelf, but to own it!
Our Platform+ mindset ensures our highly knowledgeable team of CPG experts are at your disposal to help translate data into action and growth.
In the ever-evolving landscape of retail, we know how hard it is for brands and retailers to stay ahead and win in the marketplace.
With over 20 years of experience working with both suppliers and retailers, from global multinationals to new challenger brands, Bridgethorne, a Ceuta Group company, are here to help. Providing Category Management, Training, Consultancy and Interim Services and Expertise to Food & Drink, FMCG, Retail and Consumer Healthcare companies, we have a profound understanding of what drives category growth and shopper engagement.
Our bespoke category management and consultancy services include:
- Category Strategy and Category Vision Development: creating data-driven and insight-led strategies that align with your company objectives.
- Operational Category Planning & Execution: undertaking category reviews, range optimisation and shopper marketing activation, we deliver practical solutions that drive immediate results.
- Category Management Training: comprehensive workshops and coaching programmes to upskill your teams across critical capabilities – from foundational category management to advanced topics such as range planning, pricing strategy, and category-based selling.
- Resource Support: providing expert category management capacity whenever you need it. For example, we can provide maternity cover for a critical review period or a whole team on an outsourced basis for a major collaborative project.
Whether you’re an established industry player looking to optimise your category strategy or a growing brand seeking to build stronger retail partnerships, Bridgethorne has the expertise and practical solutions to help you succeed in the UK and worldwide. To keep up to date with our latest news, follow us on LinkedIn at @Bridgethorne or for more details on how we can help contact us: info@bridgethorne.com.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal.
Learn more at www.dunnhumby.com
No one knows your customers better than us.
Who are we?
We are KHWS. We identify & leverage the unconscious cues guiding 95% of purchase decisions—empowering your brand with insights & activations that truly resonate.
We are behavioural science experts
Driven by a proprietary insight engine – developed in partnership with Durham University Business School. Our tools unearth the otherwise unseen behavioural triggers, offering a level of understanding beyond traditional research techniques.
We’ve been working with big global brands for over 30 years, handling everything from shopper marketing to brand building, ecommerce strategies, channel marketing, new product development, and more. But above all, we pride ourselves on knowing what drives your customers to buy your brand.
We uncover
Our proven insight tools find the unconscious triggers that your audiences use when making a purchase. Understanding the hidden drivers behind purchases; often segmented by audience and retailer nuances, ensures tailored marketing strategies that resonate deeply.
We innovate
We excel in revealing the insights that create seamless purchasing experiences, changing how consumers engage within your product categories.
We plan
Identifying the most influential touchpoints along the consumer’s journey, we guide you on where and how to market more effectively.
We drive sales
We take our findings and craft compelling marketing messages, creating more relevant and more effective communications. We call it Creativity that Resonates.
Join brands like these who have benefitted from our insights:
Bacardi, Twinings Tea, Asahi, Schwartz Spices, Jack Daniel’s, Haagen Dazs, Old El Paso, Nestle, Weetabix, Tilda Rice & Samsung
savi is a promotional marketing technology company that connects shoppers, retailers, and brands through innovative mobile, digital, and print solutions.
Formerly known as Valassis, savi delivers over £300m worth of savings to shoppers annually and clears 87% of FMCG national brand coupons accepted in over 19,000 retail outlets nationally. We work together across social, online, in-store, and shopper-care channels, leading clients to get more from their marketing promotions: driving sales, increasing loyalty, and activating customers for over 50 years.
Find out more about savi’s mobile coupon and digital reward solutions here: https://saviuk.co.uk
Whether you are responsible for a brand, a category or a store, your brand lives or dies with the Shopper.
Based in Leeds and Copenhagen, Visuality is an integrated research and design agency creating brands shoppers want to buy and retail spaces where customers love to shop.
Since 1999, we’ve been fascinated by the unconscious processes that drive shopper behaviour especially relating to brand visibility and recognition, category navigation and engagement, and choice and decision making along the path to purchase.
Widely recognised as pioneers in research into shopper behaviour, we’ve worked in most categories, through most channels, and in markets across the globe.
If you’d like to find out more, drop us a line at info@visuality.co.uk. Or call us on 0113 213 4455. We’d love to hear from you.
Virtual Store Trials (VST) provides the outcome of at-shelf changes in virtual stores. Our platform enables FMCG retailers and CPG brands to test range changes, product launches, packaging changes, and new shelf layouts in front of thousands of shoppers, providing retailer-ready results in days. Powered by retailer planogram data from >4,000 stores worldwide and updated weekly with >6 billion rows of data, our robust dataset empowers category management and insights teams to make data-driven decisions on what’s in-store.
CREATE IDEAS, NOT NOISE.
The rise of retail media is transforming the retail landscape, creating new growth opportunities for brands.
But every day we’re bombarded with stuff, all of it competing for our attention.
It’s ideas that cut through. Online, offline, in-store, wherever.
We craft powerful activation ideas, built on solid insights, that win the battle for attention at every stage of the shopper journey.
Brands like Premier Foods, Yeo Valley, Tilda, Wall’s and Charlie Bigham’s work with us because our approach boosts retail media impact and delivers better results, not just more noise
We are Attention Seekers. We Are Activation.
Say hello during the conference, or get in touch at weareactivation.com