PRS IN VIVO offers insight & consultancy, grounded in behavioural science, to accurately understand, predict & influence consumer choice.
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.
We offer a range of services built around 3 core pillars of packaging, new product and shopper, and work in close collaboration with our sister company, BVA Nudge Consulting, on broader behaviour change initiatives.
One-off research projects won’t make you truly shopper led. But having Shopper Intelligence does.
Our programs measure the “why” behind purchase decisions in a more systematic way. Our data helps retailers drive shopper led growth, and in turn enables suppliers to propose more relevant category strategies.
While saving 70% of the cost of custom research