MMR champions the tangible elements of the marketing mix – the product and the pack.
We harness sensory science to create propositions that go beyond liking, and deliver meaning for consumers at a deeper, more emotional level. We call this approach Sensory Branding.
MMR has unrivalled experience across food & drink, household and personal care sectors, operating for nearly 30 years and with an expanding global footprint.
We’re driven by our passion for grocery, our persistent inquisitiveness and a mission to fuse sensory science and consumer data for real commercial impact.
Recent innovations include RETREATS – immersive co-creation to hot house new ideas and accelerate early stages of development and MMR EXPRESS – a suite of research tools that will drive agility into any project.
Talk to us www.mmr-research.com