8th Annual, One-Day, Industry-Led Conference & Networking Exhibition, London, 12th February 2026
08.15 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Laura Wiloughby, Co-Founder, Club Soda
David Rissmann, Head of Strategy & Chief of Staff, flaconi
Jenna Martin, Head of Category & Insights, Angus Soft Fruits
Driving Growth During Times Of Inflation
09.10 Secure Success Amid Inflationary Pressures With Shopper-Centric Strategies That Balance Value, Protect Margins & Reinforce Trust To Deliver A Competitive Advantage In A Price-Sensitive Marketplace
- With UK shoppers more price-sensitive than ever, discover how brands can balance affordability, brand equity, and loyalty without eroding margins
- How can brands prove their worth when shoppers are trading down to private labels and discount alternatives? Explore bold strategies to defend value, protect brand equity, and win loyalty in a price-obsessed marketplace
- Smart promotions, not more promotions: in a climate of inflation and shopper fatigue, discover how precision targeting, relevance, and timing can transform promotions into true growth
Diego Infante, Global Consumer Demand Insights Head, Diageo
Value, Loyalty & Pricing In A High-Inflation World
09.30 Navigate Inflation Without Losing Shopper Trust By Mastering Pricing Strategies That Delivers Real Value & Retains Brand Loyalty From The Get Go
- Master pricing without losing loyalty: discover how to set price points across channels and formats that protect brand equity while minimising shopper switch to private labels or competitors
- Which shopper segments are most price-sensitive or quality-driven, and how is inflation reshaping their purchase patterns, brand choices, and pack-size preferences?
- Value that sticks! How can brands demonstrate value beyond price and reinforce equity through quality, trust, innovation, and sustainability especially during periods inflation?
Charlotte Castille, Head of Membership, Brand & Marketing, Central Co-op
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