7th Annual, One-Day, Industry-Led Conference & Networking Exhibition, Cavendish Conference Centre, Central London, 13th February 2025
08.15
REGISTRATION OPENS
Registration, Informal Networking & GIC Welcome
09.00 Morning Chair’s Opening Remarks
Jenna Martin, Head Of Category & Insights, Angus Soft Fruits Ltd
CATEGORY INNOVATION & SHOPPER ACTIVATION – ONLINE
09.10 Unlock Spend With Savvy Ecommerce & Online Retailing Strategies: Guarantee ROI, Increased Activation & Growth With Dynamic, Targeted Marketing & Digital Shelves
- Uncover the challenges to execution: unify product developers, shopper and category teams to maximise shopper activation and increase sales
- From main grocers to D2C ecommerce and quick-service retailers, what are the latest drivers and barriers in consumers choosing online purchases?
- Investigate the psychology and rationale behind impulse buying behaviours, exploring effective tactics to stimulate purchases when people don’t feel the impulse while shopping online
- Achieve data-driven, personalised promotions and target advertising which enhances online shopping and increased conversion rates
Catalina Prado, Head Of Indirect Channels, Pernod Ricard HQ
DOUBLE PERSPECTIVE
DRIVING GROWTH DURING TIMES OF INFLATION
09.30 Persevere Through The Cost-Of-Living Crisis & Persisting Inflation With Strategies To Emerge Unscathed Through Advantageous Pricing & Product Quality That Solidifies Your Brand & Inspires Your Customers
- How much longer is inflation going to be a challenge? Benchmark how consumers are reacting to the new government and review the latest forecasts for product, pricing and promotional strategies which mirror economic recovery
- Ready for the boom – make sure that when outlooks improve that you are in the right position to push on and hit new heights
- Insights into the categories where consumers are willing to spend vs make savings: actioning strategies to toe the line between quality and cost and exactly where can we encourage customer spend and drive growth
- In it together? Increase collaboration and strengthen retailer-manufacturer relationships to weather price squeezes and maintain win-win profits and growth