08.15 Registration & Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks

Laura Wiloughby, Co-Founder, Club Soda

David Rissmann, Head of Strategy & Chief of Staff, flaconi

Jenna Martin, Head of Category & Insights, Angus Soft Fruits

Driving Growth During Times Of Inflation

09.10 Secure Success Amid Inflationary Pressures With Shopper-Centric Strategies That Balance Value, Protect Margins & Reinforce Trust To Deliver A Competitive Advantage In A Price-Sensitive Marketplace

  • With UK shoppers more price-sensitive than ever, discover how brands can balance affordability, brand equity, and loyalty without eroding margins
  • How can brands prove their worth when shoppers are trading down to private labels and discount alternatives? Explore bold strategies to defend value, protect brand equity, and win loyalty in a price-obsessed marketplace
  • Smart promotions, not more promotions: in a climate of inflation and shopper fatigue, discover how precision targeting, relevance, and timing can transform promotions into true growth

Diego Infante, Global Consumer Demand Insights Head, Diageo

Value, Loyalty & Pricing In A High-Inflation World

09.30 Navigate Inflation Without Losing Shopper Trust By Mastering Pricing Strategies That Delivers Real Value & Retains Brand Loyalty From The Get Go

  • Master pricing without losing loyalty: discover how to set price points across channels and formats that protect brand equity while minimising shopper switch to private labels or competitors
  • Which shopper segments are most price-sensitive or quality-driven, and how is inflation reshaping their purchase patterns, brand choices, and pack-size preferences?
  • Value that sticks! How can brands demonstrate value beyond price and reinforce equity through quality, trust, innovation, and sustainability especially during periods inflation?

Charlotte Castille, Head of Membership, Brand & Marketing, Central Co-op

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