8th Annual, One-Day, Industry-Led Conference & Networking Exhibition, London, 12th February 2026
08.15 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Laura Wiloughby, Co-Founder, Club Soda
David Rissmann, Head of Strategy & Chief of Staff, flaconi
Jenna Martin, Head of Category & Insights, Angus Soft Fruits
Driving Growth During Times Of Inflation
09.10 Secure Success Amid Inflationary Pressures With Shopper-Centric Strategies That Balance Value, Protect Margins & Reinforce Trust To Deliver A Competitive Advantage In A Price-Sensitive Marketplace
- With UK shoppers more price-sensitive than ever, discover how brands can balance affordability, brand equity, and loyalty without eroding margins
- How can brands prove their worth when shoppers are trading down to private labels and discount alternatives? Explore bold strategies to defend value, protect brand equity, and win loyalty in a price-obsessed marketplace
- Smart promotions, not more promotions: in a climate of inflation and shopper fatigue, discover how precision targeting, relevance, and timing can transform promotions into true growth
Diego Infante, Global Consumer Demand Insights Head, Diageo
Value, Loyalty & Pricing In A High-Inflation World
09.30 Navigate Inflation Without Losing Shopper Trust By Mastering Pricing Strategies That Delivers Real Value & Retains Brand Loyalty From The Get Go
- Master pricing without losing loyalty: discover how to set price points across channels and formats that protect brand equity while minimising shopper switch to private labels or competitors
- Which shopper segments are most price-sensitive or quality-driven, and how is inflation reshaping their purchase patterns, brand choices, and pack-size preferences?
- Value that sticks! How can brands demonstrate value beyond price and reinforce equity through quality, trust, innovation, and sustainability especially during periods inflation?
Charlotte Castille, Head of Membership, Brand & Marketing, Central Co-op
Consumer Behaviours
PANEL Q&A
09.50 Navigate The Changing Shopper Landscape To Deliver Relevant, Influencer-Driven & Value-Led Experiences Across Every Touchpoint To Boost Conversions
- When influencers speak, shoppers listen! With online reviews, social buzz, and influencer content shaping buying behaviour, how can brands communicate value beyond price to win loyalty and conversions?
- With journeys no longer being linear, how are hybrid shoppers navigating non-linear journeys across all channels, and what does this mean for targeting and conversion strategies?
- How are sustainability and health considerations shaping shopper priorities, and how can brands position products to meet these evolving expectations?
- Shoppers expect relevant, timely, and personalised interactions across every touchpoint so how can brands use AI to create experiences that feel genuinely helpful rather than intrusive?
Ally Seward, Global Head of Commercial, Grocery, Deliveroo
Parambir Sahi, Director, Global Innovation & Brand Analytics, The Coca Cola Company
Marie James, Commercial Business Partner, AO
Samantha Elliott, Head of Category Development, Kraft Heinz
10.20 Bonus Session; Reserved For Exclusive Conference Partner
10.50 Morning Refreshment Break With Informal Networking
AI Applications: AI-Driven Shopper Intelligence
11.20 Stay Ahead Of The Curve By Leveraging AI To Decode Shopper Behaviour, Forecast Category Shifts & Deliver Tailored Experiences That Boost Activation & Growth
- Stay ahead of shopper trends by leveraging AI to predict purchase intent, product preferences, and category shifts in real time
- From shaping next-gen personalisation to driving smarter, more agile retail strategies, explore what the future really holds when it comes to AI in shopper intelligence
- How can brands use AI to break down silos across CRM, e-commerce, loyalty, and in-store data, by turning insights into actions that drive category growth and activation?
Vineta Bajaj, Chief Financial Officer, Holland & Barrett
Retailer Collaboration & Insights
11.40 Cut Through The Complexity Of Modern Retail In 2026 With Phygital Journeys & Performance-Led Partnerships That Elevate Shopper Loyalty & Powers The Next Wave Of Growth
- Click to brick! How can brands and retailers co-create phygital experiences that boost both traffic and loyalty?
- From media placements to promotions, how can brands and retailers shift from traditional budget metrics to measuring real effectiveness through performance backed strategies?
- What does next-generation retailer-supplier collaboration look like when real-time orchestration, AI-powered forecasting, and integrated data are table stakes?
- 55% of purchases by 2030 are expected to be influenced by AI agents! As AI becomes more relevant than ever, how can partnerships with retailers integrate AI to enhance relevance and loyalty while safeguarding consumer privacy?
Efrain Rosario, Global Head of Retail Marketing & Insights, Diageo
Brand Vs Private Label
DOUBLE PERSPECTIVE
12.00 Win Shoppers Over In An Age Of Private Label Growth By Delivering Value That Goes Beyond Price Through Clear Communication & Superior Credentials That Convert
- If shoppers are cutting back even on private-label basics, how can brands and retailers redefine value through quality, trust, and innovation and not just cost?
- With private labels gaining ground, how can brands win back shelf space by harnessing distinct advantages such as innovation, exclusive offerings, and sustainability credentials that set them apart?
- How can we credibly defend pricing, communicate value, and complement retailer strategies to win shopper trust?
12.00 Perspective 1
Charlotte Mahieu, Associate Marketing Director – UK Hair & Skincare, Church & Dwight
12.20 Perspective 2
Marie James, Commercial Business Partner, AO
12.40 Lunch & Informal Networking For Speakers, Delegates & Partners
13.40 Afternoon Co-Chairs’ Opening Remarks
Vineta Bajaj, Chief Financial Officer, Holland & Barrett
Samantha Elliott, Head of Category Development, Kraft Heinz
Retail Media
PANEL Q&A
13.50 Maximise Retail Media Impact While Safeguarding Brand Value By Streamlining Campaigns, Optimising Spend & Driving Measurable Growth Among Today’s Shoppers
- Explore strategies to maintain shopper engagement and streamline campaigns across multiple RMNs, avoid fragmentation, and ensure consistent messaging that drives measurable results
- TikTok Shop, YouTube and more… with the shift from traditional to digital channels, how can brands adapt to a digital-first media landscape and effectively engage shoppers across evolving touchpoints?
- How can brands drive immediate growth through retail media while protecting long-term brand strength and value?
- Discover how to accurately measure performance, optimise media spend, and unlock maximum ROI in today’s complex retail media landscape and amongst digitally-savvy shoppers
Iona Vaughan, Customer Marketing Manager, TRIP
Nicole Pilkington, Global Head of eCommerce, Barilla Group
Category Innovation & Shopper Activation Online
14.20 Reimagine Category Growth & Shopper Activation Online With Seamless Omnichannel Journeys & Unified Data That Powers True Personalisation & Anticipates Shopper Needs
- From AR try-ons to livestreams, elevate shopper engagement by moving beyond traditional advertising into interactive formats that truly transform browsing into active engagement
- Stop drowning in data! Discover how breaking down silos enables true personalisation, smarter integration, and the ability to anticipate your customer’s next move
- How can brands deliver the seamless journeys shoppers expect across digital and physical touchpoints? Uncover how consistent promotions, unified data, and coherent storytelling drive omnichannel success at every level
Jason Simpson, E-commerce & Commercial Development Manager, Lactalis UK & Ireland
Convenience Channel: Unlock In-Store Convenience Success
14.40 Maximise In-Store Convenience Performance By Aligning Brand Strategies With Retailer Priorities To Unlock Potential & Engage Today’s Modern Shoppers
- Click, collect, convert: how can brands integrate quick-commerce and in-store convenience into seamless shopper journeys with mobile-first loyalty, personalised offers, and real-time engagement?
- How can retailers balance rising labour, energy and supply costs all while protecting shopper loyalty and long-term growth?
- With supermarkets slowing and e-commerce stabilising, how can brands harness top-up, on-the-go, and immediate missions to unlock incremental growth?
Rebecca Dunlop, Head of Commercial Propositions – Convenience, Sainsbury’s
15.00 Bonus Session; Reserved For Exclusive Conference Partner
15.30 Afternoon Refreshment Break With Informal Networking
Omnichannel Realities
PANEL Q&A
16.00 Understand Modern Shopper Journeys Across Channels To Improve Cross-Channel Performance, Optimise Engagement & Achieve Long-Term Growth In 2026 & Beyond
- One shopper, every channel! Discover strategies to deliver seamless shopper experiences across online, in-store, and mobile channels while breaking down operational silos to drive relevance and impact at every touchpoint
- From TikTok feeds to store aisles, explore how today’s hybrid shoppers navigate online and offline channels, and what really drives their loyalty in a world where convenience and price dominate
- Data that talks! How can brands effectively connect CRM, loyalty, e-commerce, and in-store insights to create a single, actionable shopper view that drives smarter personalisation and activation?
- How can brands accurately assess cross-channel performance, attribute sales, and optimise media and merchandising investments to drive long-term growth?
Ally Seward, Global Head of Commercial, Grocery, Deliveroo
Nima Salehi, Global Head of Digital & Technology, The INKEY List
Gary McCready, Commercial & Strategy Director – iD Mobile, Currys PLC
Laricea Roman, Marketing & Ecommerce Director, Objkts Jewelry
Sustainability & Conscious Consumerism: From Campaigns To Policies & Products
16.30 Empower Today’s Conscious Shoppers With Clear, Credible & Affordable Sustainable Choices That Cut Through Eco-Confusion & Build Authentic Connections That Inspire Trust
- From greenwashing to green-proof: how can brands build credibility in sustainability storytelling when shoppers demand proof, not promises?
- Sustainability that sells! If shoppers say they want sustainability but still default to price and convenience, how can brands and retailers close the gap?
- With regulations tightening and consumer expectations rising, how can brands accelerate packaging, sourcing, and product innovation to stay both relevant and compliant?
- How can retailers balance sustainable product choice without overwhelming or alienating price-sensitive shoppers?
Alexandra Florea, Head Of Sustainability, Medik8
Personalisation At Scale
16.50 Unlock The Practical Power Of Personalisation By Leveraging Unified Data & Omnichannel Excellence To Anticipate Shopper Needs & Deliver Seamless, Impactful Experiences That Drive Loyalty From Day One
- AI that actually works? How are leading brands using AI to anticipate shopper intent, personalising every interaction, and driving loyalty without the risk of data fatigue?
- How can brands break down data silos to create a unified shopper view that powers smarter, scalable personalisation and anticipates every customer need?
- How can brands scale personalisation across channels to ensure seamless, consistent experiences that engage shoppers at every touchpoint?
David Rissmann, Head of Strategy & Chief of Staff, flaconi
17.10 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
Vineta Bajaj, Chief Financial Officer, Holland & Barrett
Samantha Elliott, Head of Category Development, Kraft Heinz