Menu Close

Download Our Conference App For The Most Up-To-Date Conference Agenda! "GIC Events”(Apple) & “GIC Events All In The Loop” (Android)

Any Tech Teething Issues? Quick Tech Fixes Before We Start!?

Don’t miss a thing! Please take a moment to download the mobile phone app BEFORE the event starts in case you do have tech issues with your main device so you can still participate whilst we resolve any potential issues. (“GIC Events” for Apple and “GIC Events All In The Loop” for Android – a few minutes max). It is quicker to contact us directly, than post on the discussion board if you are having problems! Please call us on +44 (0) 203 479 2299 or email support@allintheloop.com. Remember Chrome and home devices and networks work best.

For Sound/Video issues try:

  • Refreshing the page
  • Clicking out and back in on the agenda tab
  • Logging out and back into the site
  • Check PC is not muted and connected to headphones

Please kindly check the Troubleshooting tab before the conference starts to try and avoid the most common access issues (usually on private settings etc).

08.30 Registration, Morning Coffee & Objective Setting

09.10 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs' Opening Remarks

Kirsty Watts, Head of Category, General Mills

Liz Forte, Marketing Health & Wellness Director, Compass Group UK&I

Changing Shopper Behaviour Trends - Thought Leaders | Panel Discussion & Q&A

09.20 What Do Shoppers Want Today? Get To Grips With Post-COVID Shopper Trends & How To Capitalise On Them For Increased Engagement, Growth & Category Success

  • From online shopping to shopping local when working from home, which “new normal” trends are here to stay?
  • How have shopper missions changed since COVID-19? Ensure you are making the most the most of each and every mission with the latest insights into shopper habits, motivations and purchasing behaviours
  • Drive incremental growth with effective product range, shopper marketing and NPD strategies which fully reflect consumer expectations and mindsets

Anjelica Shirrefs, Senior Shopper Insights Manager, L’Oréal UKI

Susan Connolly, Sales Director, Connolly Spar

Anne Claypole, Category Controller, Kopparberg UK

Tugce Bulut, CEO and Co-Founder, Streetbees

Maxime Dassonville, Global Head of Shopper & Category Development, BIC

Winning Online

10.00 Unlock The Power Of Effective E-commerce: Successful Online Strategies & Retailer Collaborations For Next-Level Online Sales In A Digital World

  • Content, pricing, SEO, promotions: ensure the basics are on point! What simple steps can you take to up your e-commerce game, to increase online sales and brand presence?
  • Mapping out the online shopper journey: how do they come to their end purchase decision and what can you do to ensure your product is chosen?
  • Effectively collaborate with retailers to ensure the e-commerce experience is exciting and seamless to keep shoppers coming back time and time again

Mario Tarantino, Senior E-commerce Manager, Huel

The Perfect Product Detail Page: 5 Tips On Designing Ecommerce Product Pages From 5 Years Of Ecommerce Research

10.25 The Perfect Product Detail Page: 5 Tips On Designing Ecommerce Product Pages From 5 Years Of Ecommerce Research

  • How to get shoppers to notice your product
  • What to avoid when designing a product page
  • When and where to expend resources to maximise conversion on the product page

Gareth Tuck, Director UK & Partner, eye square

Morning Break With Shopper Activation Advice Clinic

10.45 Quick Fire Advice To Perfect Your Shopper Activation With Targeted, Insight-Led Strategies

Kim D'Arcy, Cross Category Insight & Activation Manager, Mondelēz International

Sustainability Case Study

11.15 Sustainability Case Study

Alex Wright, Co-Founder, Dash Water

What Brands Embarking On Direct-To-Consumer Can Learn From The Retail World

11.40 What Brands Embarking On Direct-To-Consumer Can Learn From The Retail World.

  • Consumer expectations of online experiences are transforming. Digital benchmarking of leading brands reveals you can no longer rely solely on getting the basics right. Instead, online shoppers expect inspiration and stimulation; they want to feel a connection with your brand that ultimately will drive their decision-making and boost loyalty. It means you need a digital experience that shines, not just against your closest competitors, but the entire digital industry.
  • Brands embracing direct-to-consumer are seeing mixed results when it comes to the experience reported by their visitors. Leveraging tried and tested strategies from the retail world is key, as is gaining a true understanding of the expectations and motivations of those consumers choosing to cut out the middle man and shop directly with you.

Sarah Beams, Development Director, Maru/Matchbox

Steve Brockway, Chief Research Officer, Maru/Matchbox

Peer-To-Peer Informal Breakout Discussions

A) Sustainability
James Howes, Customer Category Development Controller, Mondelēz International

B) Staying True To Brand
Anne Rees, Buyer (Fruit & Veg/Flower & Garden), Abel & Cole

12.20 Lunch & Informal Networking For Speakers, Delegates & Partner

13.15 Afternoo Chairs’ Opening Remarks

Farrah Mosaheb, Category and Shopper Strategy Controller, Premier Foods

Beyond 2021: How Shopper Behaviour Trends Will Pivot Into 2022

13.20  Bonus Session

  • The first rule of retail is the importance of knowing your customer.
  • But the customer you knew yesterday may not be the same one you know now – and the macro trends happening now will shape how they will behave as shoppers in the future.
  • If you’re a brand or retailer, learn how current trends will pivot into 2022 to create new shopper moments and opportunities for engaging experiences.

Ruth Stainton, Managing Director, TPN Retail

E-commerce Challengers & Disruptors | Digital Acceleration

13.40 Don’t Get Left Behind! Update Business Models With New E-commerce Innovations To Impress The Digitally-Savvy Shopper, Increase Brand Presence & Drive Online Sales

  • From online subscriptions to smart homes, where do the untapped opportunities lie in the digital world?
  • How do consumers shop on a mobile and through social media? Ensure your E-commerce experience is fully optimised for mobile users to drive sales in an under-utilised area
  • What does the future hold for direct-to-consumer? How can you unlock opportunities with this exciting business model?
  • Amazon, subscription boxes and back to the butchers: assess the long-term impact of emerging channels on market share to find your niche

Benjamin Smith, Channel Manager – E-commerce & Private Sector, Performance Health 

Mario Tarantino, Senior E-commerce Manager, Huel

Alex Wright, Co-Founder, Dash Water

How Has COVID-19 Impacted Your Shoppers?

14.25 How Has COVID-19 Impacted Your Shoppers? Is Your Category Strategy Still Fully Match Fit?

  • COVID-19 has impacted all our lives but how many of the trends predicted during lockdown do we still see as relevant today?
  • How do you take these into account when re-shaping a 3-5 year category strategy?
  • Which drivers are positively or negatively impacted and how do you go about assessing this?

Duncan MacConnol, Quantic Joint Managing Director, The Quantic Group Ltd.


Steve Hildebrand, Quantic Director of Consulting, The Quantic Group Ltd.

Actioning Data & Insights

14.45 Content That Converts: Next-Level Shopping Insights To Create Best-In-Class Guidelines For Content On E-commerce

Back to square one! Harness data across rich sources and avoid siloed information for a multifaceted view of the consumer

  • Keep up with the ongoing rise of e-commerce with a how to guide for creating brilliant content guidelines to win the digital shelf
  • Up-to-date data to glean valuable insights into shopper needs to drive sales online

Ellie Donaldson, Shopper Insight Lead, Diageo

Shopper Insights: Past, Present & Future – The Evolution Of A Consumer

15.10 Bonus Session

  • Legacy of 2020 shopper insights and the trends for 2021 from key findings.
  • The need to stay close to consumers, the short/long term needs.
  • Understanding customer segments and reacting to change in a agile way
  • What the future holds

Richie Herron, VP, Methodology, Toluna & Harris Interactive

Optimising In-Store Experiences

16.00 Elevate In-Store Experiences Without Compromising On Safety To Drive Footfall & Increase In-Store Spend

  • It’s all about the experience! Leverage new technology to keep in-store exciting with experiential retail ideas
  • Shoppers need to feel safe and secure: quick tips to create positive in-store experiences without compromising on COVID-19 guidelines
  • We may be stuck in one-way systems for a while, but there are still opportunities!
  • Ensure planograms and POS strategies remain shopper-centric to increase instore spend and impulse buys

Lauren Cussen, Shopper Activations Manager, Heineken Ireland Ltd

How Tony’s Chocolonely Are Disrupting Chocolate

16.25 How Tony’s Chocolonely Became The UK’s Fastest Selling Chocolate Brand With No Paid Media

Tony’s ‘Countess of Cocoa’ will share more about:

  • How this challenger brand is disrupting the global chocolate industry on their mission to make all chocolate 100% slave free
  • How they have utilised product, packaging, in-store visibility and activism to become the UK’s fastest growing chocolate brand in just 2 years

Nicola Matthews, Countess of Cocoa / UK Marketing Manager, Tony's Chocolonely

Retailer Insights & Collaborations | Q&A & Panel Discussion

16.50 Encourage Successful Retailer-Manufacturer Working Relationships With Next-Level Category Leadership For Long-Term, Profitable Collaborations

  • What are retailers looking for when it comes to best-in-class category management and shopper strategies?
  • With so much competition, how can you ensure your category is indispensable to retailers?
  • It’s all well and good knowing the trends, but how can you ensure an insight-led approach lands well with retailers?
  • Reflecting and taking learnings for the future: what makes a sustainable partnership work?

Richard Hodges, Head Of Sales & Wholesale Buying, Sainsbury's

Richard Dennett, Category Buying Manager, Co-op Food

17.15 Co-Chairs’ Closing Remarks & Official Close Of Conference