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27 Speakers Address Their Hottest Shopper Marketing & Category Management Challenges & Reveal Their New Shopper Strategies For A New Reality In Just One Day! For group discount prices, please call + 44 (0) 203 479 2299

Shopper-Centric, Insight-Led & Profitable Shopper Marketing & Category Management
Drive Growth With Insights Into The Latest Changed Shopper Behaviours, Channel Shifts & Online Innovations • Recession-Proof Your Category Management Strategies For Win-Win Retailer Relationships, Online Success & Optimised In-Store Experiences • Boost Conversions With Engaging Shopper Marketing, Activation & Comms. A One-Day, Brand-Led Conference & Networking Event, 24th February 2021, Online

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs' Opening Remarks

Kirsty Watts, Head of Category, General Mills

Liz Forte, Marketing Health & Wellness Director, Compass Group UK&I

Changing Shopper Behaviour Trends - Thought Leaders | Panel Discussion & Q&A

09.20 What Do Shoppers Want Today? Get To Grips With Post-COVID Shopper Trends & How To Capitalise On Them For Increased Engagement, Growth & Category Success

  • From online shopping to shopping local when working from home, which “new normal” trends are here to stay?
  • How have shopper missions changed since COVID-19? Ensure you are making the most the most of each and every mission with the latest insights into shopper habits, motivations and purchasing behaviours
  • Drive incremental growth with effective product range, shopper marketing and NPD strategies which fully reflect consumer expectations and mindsets

Richard Dennett, Category Buying Manager, Co-op Food

Anjelica Shirrefs, Senior Shopper Insights Manager, L’Oréal UKI

Susan Connolly, Sales Director, Connolly Spar

Anne Claypole, Category Controller, Kopparberg UK

Tugce Bulut, CEO and Co-Founder, Streetbees

Maxime Dassonville, Global Head of Shopper & Category Development, BIC

Winning Online | Double Perspective

09.50 Unlock The Power Of Effective E-commerce: Successful Online Strategies & Retailer Collaborations For Next-Level Online Sales In A Digital World

  • Content, pricing, SEO, promotions: ensure the basics are on point! What simple steps can you take to up your e-commerce game, to increase online sales and brand presence?
  • Mapping out the online shopper journey: how do they come to their end purchase decision and what can you do to ensure your product is chosen?
  • Effectively collaborate with retailers to ensure the e-commerce experience is exciting and seamless to keep shoppers coming back time and time again

09.50 Perspective One
Mario Tarantino, Senior E-commerce Manager, Huel

10.10 Perspective Two
Alistair Welsby, E-commerce National Accounts Manager, Molson Coors

10.30 Morning Refreshment Break With Informal Networking

Recession Proofing | 2020 Lessons Learnt

11.00 Savvy Pricing, Promotion & Resourcing Strategies To Survive Tough Times & Continue To Drive Sales During A Recession

  • With shoppers chasing real value, recession-proof your pricing, promotions and margin strategies to stay one step ahead of the price war
  • Whether it is cutting discretionary spending or trading down to own label: where and how will shoppers shop during a recession?
  • Taking learnings from the 2008 recession: which categories generally fare better? How much will consumers be willing to spend?

Richard Hemming, Head of Category Planning, Ginsters

Channel Strategies

11.20 Re-Examine Your Channel Strategies Following The COVID-19 Retailing Revolution: Which Channels Should Be Invested In To Boost Offline Sales?

  • We’ve seen a huge increase in online, but the other channels are not dead! Ensure you are still capitalising on every opportunity with the right product, at the right time, through the right channel
  • Revisiting your existing channels to assess the role each plays – and where are the opportunities to take advantage of new channels?
  • Does where customers browse accurately reflect where they’re willing to make a purchase?

Graham Johnston, Head of Omnichannel, Three UK

Bonus Session

11.40 Bonus Session Reserved Maru/Matchbox.

Sarah Beams, Development Director, Maru/Matchbox

Steve Brockway, Chief Research Officer, Maru/Matchbox

Peer-To-Peer Informal Breakout Discussions

A) Sustainability
James Howes, Customer Category Development Controller, Mondelēz International

B) Staying True To Brand
Anne Rees, Buyer (Fruit & Veg/Flower & Garden), Abel & Cole

C) Wellbeing
The importance of nutrition and routine, productivity hacks in the workplace to beat procrastination and have more time benefiting your overall wellbeing.
Claire Hughes, National Account Manager, Groupe Bel

D) Working From Home

E) Gen Z

F) Locals & Independents

G) Convenience

12.30 Lunch & Informal Networking For Speakers, Delegates & Partner

13.30 Afternoon Co-Chairs’ Opening Remarks
Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

Graham Johnston, Head of Omnichannel, Three UK

E-commerce Challengers & Disruptors | Digital Acceleration

13.40 Don’t Get Left Behind! Update Business Models With New E-commerce Innovations To Impress The Digitally-Savvy Shopper, Increase Brand Presence & Drive Online Sales

  • From online subscriptions to smart homes, where do the untapped opportunities lie in the digital world?
  • How do consumers shop on a mobile and through social media? Ensure your E-commerce experience is fully optimised for mobile users to drive sales in an under-utilised area
  • What does the future hold for direct-to-consumer? How can you unlock opportunities with this exciting business model?
  • Amazon, subscription boxes and back to the butchers: assess the long-term impact of emerging channels on market share to find your niche

Benjamin Smith, Channel Manager – E-commerce & Private Sector, Performance Health 


Mario Tarantino, Senior E-commerce Manager, Huel

Alex Wright, Co-Founder, Dash Water

Actioning Data & Insights

14.10 Effectively Collect & Leverage Data For Next-Level Shopper Insights To Truly Engage & Drive Real Business Impact

  • Back to square one! Harness data across rich sources and avoid siloed information for a multifaceted view of the consumer
  • With shopper behaviours changing on the daily, how can you interpret truly valuable insights to form a picture of current missions, drivers and habits?
  • Who is providing the best insights? Make sure you are picking the best provider for your needs and work collaboratively towards business goals

Ellie Donaldson, Shopper Insight Lead, Diageo

The Perfect Product Detail Page: 5 Tips On Designing Ecommerce Product Pages From 5 Years Of Ecommerce Research

We Share Insights On:

  • How to get shoppers to notice your product
  • What to avoid when designing a product page
  • When and where to expend resources to maximise conversion on the product page

Gareth Tuck, Director UK & Partner, eye square

TPN Case Study

14.30 TPN Case Study

Ruth Stainton, Managing Director, TPN Retail

Andy Stanton, Creative Director, TPN Retail

Shopper Marketing & Activation

14.45 When Every Penny Counts: Cost-Effectively Reconstruct Shopper Marketing Strategies For 2021 To Invigorate Shopper Activation & Boost Spend On Every Channel

  • When the channels have changed... tap into new missions and mindsets to construct fit-for-future shopper activation strategies which seize every opportunity to boost basket spend
  • Collaborate with retailers to effectively implement shopper activation and marketing for increased sales and win-win partnerships
  • From ads and comms to instore and POS: how can you deliver stand-out shopper marketing and activation on a shoestring budget?
  • What are the opportunities to turn one-time wins and small profits into real sustainable growth?

Nicola Matthews, Countess of Cocoa / UK Marketing Manager, Tony's Chocolonely

Quantic Group Case Study

15.05 How Has COVID-19 Impacted Your Shoppers? Is Your Category Strategy Still Fully Match Fit?

  • COVID-19 has impacted all our lives but how many of the trends predicted during lockdown do we still see as relevant today?
  • How do you take these into account when re-shaping a 3-5 year category strategy?
  • Which drivers are positively or negatively impacted and how do you go about assessing this?

Duncan MacConnol, Quantic Joint Managing Director, The Quantic Group Ltd.

Steve Hildebrand, Quantic Director of Consulting, The Quantic Group Ltd.

15.20 Afternoon Refreshment Break With Informal Networking

Shopper Activation Advice Clinic

Quick Fire Advice To Perfect Your Shopper Activation With Targeted, Insight-Led Strategies

Kim D'Arcy, Cross Category Insight & Activation Manager, Mondelēz International

Optimising In-Store Experiences

15.50 Elevate In-Store Experiences Without Compromising On Safety To Drive Footfall & Increase In-Store Spend

  • It’s all about the experience! Leverage new technology to keep in-store exciting with experiential retail ideas
  • Shoppers need to feel safe and secure: quick tips to create positive in-store experiences without compromising on COVID-19 guidelines
  • We may be stuck in one-way systems for a while, but there are still opportunities!
  • Ensure planograms and POS strategies remain shopper-centric to increase instore spend and impulse buys

Lauren Cussen, Shopper Activations Manager, Heineken Ireland Ltd

Sustainability Case Study

16.10 Sustainability Case Study

Alex Wright, Co-Founder, Dash Water

360° Shopper Strategies

16.30 From Product & Packaging To Retailer Collaboration, Deliver Category Driven & Shopper-Led Strategies Which Tick Every Box!

  • Consumer and shopper psychology is evolving: how do we remain relevant with 360° insights into what our target market want most, and how do we deliver to make our products the consumer go-to?
  • When you’ve got a unique offering, how can you promote your product most effectively to shoppers?
  • The retail market is changing: demonstrate value-added to retailers and consider the best customers to drive your market share
  • How have shopper behaviours evolved during COVID? What can we do to be agile and pivot the company to best serve the market of today

Lynda Magee, Vice President of Commercial for UK & Ireland,

Retailer Insights & Collaborations | Q&A & Panel Discussion

16.50 Encourage Successful Retailer-Manufacturer Working Relationships With Next-Level Category Leadership For Long-Term, Profitable Collaborations

  • What are retailers looking for when it comes to best-in-class category management and shopper strategies?
  • With so much competition, how can you ensure your category is indispensable to retailers?
  • It’s all well and good knowing the trends, but how can you ensure an insight-led approach lands well with retailers?
  • Reflecting and taking learnings for the future: what makes a sustainable partnership work?

Richard Hodges, Head Of Sales & Wholesale Buying, Sainsbury's

Dev Mukherji, Category Management Lead, Post Office

17.20 Co-Chairs’ Closing Remarks & Official Close Of Conference